Cost structures vary a bit across top PPC networks. Google Ads and Microsoft Ads usually go with CPC (cost-per-click) and sometimes CPM (cost per thousand impressions) models, depending on the campaign type. Facebook/Meta Ads adds CPA (cost per action) into the mix. Platforms like 7Search PPC also use CPC and CPM, offering flexible bidding based on targeting and ad type. Ultimately, most networks charge based on engagement, but the exact model and rates depend on your niche and competition.
Cost structures vary a bit across top PPC networks. Google Ads and Microsoft Ads usually go with CPC (cost-per-click) and sometimes CPM (cost per thousand impressions) models, depending on the campaign type. Facebook/Meta Ads adds CPA (cost per action) into the mix. Platforms like 7Search PPC also use CPC and CPM, offering flexible bidding based on targeting and ad type. Ultimately, most networks charge based on engagement, but the exact model and rates depend on your niche and competition.